{"id":2545,"date":"2024-01-16T09:16:41","date_gmt":"2024-01-16T09:16:41","guid":{"rendered":"https:\/\/www.gammaux.com\/?p=2545"},"modified":"2024-01-16T09:16:42","modified_gmt":"2024-01-16T09:16:42","slug":"seven-tips-for-designing-newsletters","status":"publish","type":"post","link":"https:\/\/www.gammaux.com\/en\/blog\/seven-tips-for-designing-newsletters\/","title":{"rendered":"Seven Tips for Designing Newsletters"},"content":{"rendered":"\n

According to a Statista study<\/a>, an estimated 347 billion emails are sent worldwide every day<\/strong>. Users receive a large number of messages in their inboxes, all competing to be seen, opened, and read. In reality, however, most of them are ignored, deleted, or marked as spam. Even worse, they might even lead the recipient to unsubscribe and completely disengage from the brand or service<\/strong>.<\/p>\n\n\n\n

Achieving user engagement and conversion through newsletters is a complex task; one in which creating attractive designs<\/strong> is crucial to stand out in a saturated digital environment and capture the user’s attention.<\/p>\n\n\n\n

In this article, we provide some tips to improve the effectiveness<\/strong> of this communication tool. We will address everything from the moment the user first encounters the email and decides whether to open or discard it, to when they access it to read and seek a relevant and personalized experience.<\/p>\n\n\n\n

1. Getting them to read<\/strong><\/h2>\n\n\n\n

After receiving the email, the user decides whether to open it based on three key elements: the sender, the subject, and the pre-header or preview<\/strong>.<\/p>\n\n\n\n

The sender should be recognizable and trustworthy<\/strong>, and so should use the company’s domain, avoiding generic endings like @gmail.com or @hotmail.com. It could be the company name or personalized with an employee’s name<\/strong> (e.g., Irene from GammaUX), but could also indicate the type of content (GammaUX Newsletter) or refer to teams and departments (such as UX Designer at GammaUX or Strategy Team).<\/p>\n\n\n\n

The subject should be attractive and brief<\/strong>, while still providing sufficient information about the newsletter’s content. It is best not to exceed 60 characters to be fully visible in various email clients, avoiding the use of all capital letters and excessive punctuation. One should also avoid sensationalistic messages<\/strong> or overly promotional tones, as they are often associated with spam.<\/p>\n\n\n\n

Other strategies to achieve more attractive subject lines include: using the recipient’s name, numbers, emoticons, wordplay, or questions<\/strong>, in addition to terms related to the brand that are recognizable by its community and generate a sense of belonging and familiarity.<\/p>\n\n\n\n

Lastly, the pre-header or preview should be an extension of the subject, providing additional information and reinforcing the theme<\/strong> of the email. It aims to provide context and new details about the message’s purpose, so it’s important to avoid displaying the “Open email in browser” text. Its visibility is usually influenced by the subject’s length.<\/p>\n\n\n

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Inbox with subjects and pre-headers at different visibility levels.
Source<\/strong>:<\/strong> GetResponse<\/sup><\/figcaption><\/figure><\/div>\n\n\n

2. The importance of responsive design<\/strong><\/strong><\/h2>\n\n\n\n

Developing responsive design ensures that content displays correctly on different browsers and devices, preventing issues like text being cut off or overlapping with images. At a time where over 50% of global traffic is on a mobile<\/strong><\/a>, designing for smartphones and tablets is an investment in usability and creating a positive customer experience.<\/p>\n\n\n\n

Some good practices for responsive newsletter development include:<\/p>\n\n\n\n