{"id":1195,"date":"2021-07-06T18:29:29","date_gmt":"2021-07-06T18:29:29","guid":{"rendered":"https:\/\/www.gammaux.com\/servicios\/data-analysis\/"},"modified":"2021-10-07T08:22:24","modified_gmt":"2021-10-07T08:22:24","slug":"data-analysis","status":"publish","type":"servicio","link":"https:\/\/www.gammaux.com\/en\/services\/data-analysis\/","title":{"rendered":"Data Analysis"},"content":{"rendered":"\n
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How we work<\/h3>\n<\/div><\/div>\n\n\n\n
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Audit<\/strong><\/h3>\n\n\n\n

We firstly check that the data is being measured in the right way, and in line with the defined objectives.<\/p>\n\n\n\n

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Analysis<\/strong><\/h3>\n\n\n\n

We explore user behaviour data to create reports that help us make better decisions.<\/p>\n\n\n\n

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Development<\/strong><\/h3>\n\n\n\n

We create robust solutions that provide users with real answers to their queries. We work closely with the definition team to make sure we comply with all of the project requirements.<\/p>\n\n\n\n

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QA testing<\/strong><\/h3>\n\n\n\n

We run technical tests to make sure the product has the expected commercial impact. We create a report with the results, and the optimisation cycle applies the learnings to the blind spots of the process.<\/p>\n\n\n\n

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Techniques and methodologies<\/h3>\n\n\n\n
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Contextual research<\/h4>\n\n\n\n

Research into the user\u2019s real-life situation. This is advisable when you already understand your user, but you want to better understand their frustrations whilst they\u2019re using your product or want to purchase it.<\/p>\n<\/div>\n\n\n\n

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Focus groups<\/h4>\n\n\n\n

Group session to collect user feedback. Often used for new products or rebranding, since it\u2019s useful to get a first impression from users before making a prototype.<\/p>\n<\/div>\n\n\n\n

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In-depth interviews<\/h4>\n\n\n\n

Conversations with the user to find out information that\u2019s valuable to the project. The goal is to understand their motivation for using the product, aims, experiences, interactions, needs\u2026<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Diary studies<\/h4>\n\n\n\n

Conversations with the user to find out information that\u2019s valuable to the project. The goal is to understand their motivation for using the product, aims, experiences, interactions, needs…<\/p>\n<\/div>\n\n\n\n

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Diary studies<\/h4>\n\n\n\n

Comprehensive study of the user experience over a period of time. Perfect for understanding the customer journey and knowing where and how the user interacts with your product. This also helps you understand why users make certain decisions whilst using your product.<\/p>\n<\/div>\n\n\n\n

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Data analysis<\/h4>\n\n\n\n

Extraction, study and transformation of data to find out which points in the process need to be improved. Using real data to create hypotheses helps us to understand what research needs to be conducted.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Lego Serious Play<\/h4>\n\n\n\n

Methodology with Lego pieces designed to promote innovation and performance in teams. Recommended for projects that need a boost in productivity and creativity.<\/p>\n<\/div>\n\n\n\n

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User test<\/h4>\n\n\n\n

Usability exercise that observes users whilst they are using the product or service. We recommended applying this test to the process of creating new products or redesigning them.<\/p>\n<\/div>\n\n\n\n

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Customer Journey Maps<\/h4>\n\n\n\n

Map that shows all of the phases, interactions and channels that a user goes through during the purchasing process. This allows us to detect pain points and learn about the different types of customer.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Through data analysis we can understand user behaviour, enhance their experience, detect areas of improvement and help businesses in their daily decision-making. <\/p>\n","protected":false},"featured_media":1385,"template":"","class_list":["post-1195","servicio","type-servicio","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nDigital analytics consultancy - GammaUX<\/title>\n<meta name=\"description\" content=\"By using data analysis to study user behaviour, we\u2019re able to identify areas of improvement, facilitate the decision-making process and help you achieve your business objectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gammaux.com\/en\/services\/data-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital analytics consultancy - 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