How we work
Strategic planning
We analyse business objectives and listen to the needs of the users to create content that connects your brand with the user.
Brand voice and tone
We take the essence of your brand and give it a unique tone of voice that transmits your brand personality, guaranteeing consistency across all channels. Essential when starting a conversation with users.
Content design
We identify and prioritise key messages in every step of the customer journey, which creates a solid information architecture.
Copywriting and UX Writing
We write content with clearly-defined objectives that builds brand identity while satisfying the needs of the user.
Analysis and tracking
We test content, analyse the data and make constant improvements, adapting to the reality of the user throughout the process.
Techniques and methodologies
Content strategy
Guide for the creation, management and governance of content. This includes the user profile, channels, frequency and workflow, in order to follow the creation and publication of content. This brings together all of the decisions made so far regarding content, based on its objectives and the needs of the user throughout the life cycle.
Voice and tone workshop
A workshop to identify the personality we attach to your brand when you communicate with customers, staff and stakeholders. This is key to projecting a clear brand identity, as well as ensuring coherence and consistency across the different communication channels.
Style guide
A constantly-evolving document that serves as the backbone of your content strategy. It brings together all of the content guidelines to ensure the whole team works under the same style rules, thus improving the consistency of your brand and its communications.
Core model
Content design model that helps us align business objectives and user needs by defining on-screen messages. The goal is to understand the aim of each piece of content within the entire flow, and create the messages that respond to those aims.
UI Copy
Creation of the microcopy that forms part of an interaction through clickable elements of an interface (menu labels, buttons, tabs…). You can use this when creating a new digital product, or during a review of the navigation and usability of an existing product.
UX Writing
Drafting microcopy based on usability principles that aim to guide the user and ease any difficulties during their experience with a digital product. This helps with the creation of new products or new user flows, and is used to guarantee the best user experience possible.
User test
Tests to assess the usability and readability of your content. It’s important to make sure the participants are a good representation of actual users, in order to get reliable results. These tests can be carried out at any point in the design process. The more tests you do, the better you can understand if your product or service meets the needs of the user.
Content audit
A process through which we systematically analyse and evaluate all of your brand’s published content, identifying strengths and weaknesses based on your content strategy. This can help you achieve several objectives, such as building a new content strategy, checking if the current objectives are being met or detecting opportunities for improvement in the content plan.
